Every year during feva Knaresborough's shops, pubs and other outlets participate in the feva fever, by decorating their premises in pink - using balloons, streamers, ribbons, etc. Businesses may also support the festival by getting staff to wear feva T-Shirts or other feva-coloured clothing during the ten day period.

Thanks to everyone who decorated their premises in the feva theme this year. The winner of the best dressed premises 2009 was Wild Orchid, with Floral Decor and Sue Ryder named runners-up.